Oct 10, 2005


Gayathri Mantra - The holy chant where we meditate upon the supreme light to illuminate/inspire our physical, mental and spiritual worlds. Not supposed to be chanted by anyone other than twice-born men/boys. The new videocon ad is astounding in the delivery of the same Mantra. Forget the unimaginative copy. I loved the visual and the playback. A bunch of whites, asians, (was there a black person, I should check) chant or rather lipsync the mantra looking straight at you, then as mild drums pick up the chant is repeated once again, till it finishes with a young woman singing in an almost operatic high.

October 10, 2005